Hawaii Holomua, Volume III, Number 103, 3 May 1894 Edition 02 — Hawaiian Hardware Company [ARTICLE]

Hawaiian Hardware Company

j The Advertiser who catches I a persons eye usually wins a cnstomer. Many diflerent styles | I of advertising have been adopteil aud witb more or less snccess, by tbe believers in the use of printers ink. Tlie mannfacturers of Pears Soap.for iustance oceasion ally bny paintings that bave been on eshibitiou in the Pari’s Salon aud have lithographs made from them for the purpose of bringing their product before i the people. In addition to snch | side issues, Pear sponds huuJreds thousands of dollars aunually among the newspapers and mag- , azines. Souie years ago the Ageuts of certain article ou sale in N'ew York raade a hit in advertising bv having on Broadway during lms iness hours two fatluessly dressed Negroes weariug very higu collars, on the backs of whieh was pr!nted “Uso Smiths Pdls.“ The idea was novel and the public caught ou. Rising Sun Stove Polish has been kept before the pnblie for years t!irongh persistent, and sometimes expensive advertising. Twenty odd vears! asro the mannfacturers of this polisb starteij half a dozen men 1 acrossthe orniment tj paint sigus on rocks aud fences. The Aermotor Co., of Chicago have increased its sales raore than five hundred per cent in t\vo years bv the use of pri«ters ink. We beheve we have been instrumental in increasing the snles of the Aemotor by keepingeverlasting1y at it in Hawaii. We do not wish to say that advertising will sell auy manufactured article; thera is no use spending raoney in advertising “eheap and nasty” gooils becanse tlie people will not be hood\vinked. If Hariland China was not the superior article ,it is, all our advertising of it would not j have sold the thousands of *piecesi that we have. We simply eall the attention of the people to it and its superior quality is apparent to the customer directly a pieee of it is examined. Priuters iuk has holped the sale of the James Locked Penoe but it would not have dones so if it had been as flirasy as the or dinay wire fence. First; the econoray tbere is in building it recommends it to the plantation manager and then its dnrability clinches the the sale If the stays and washers cost as mueh as an ordinary redwood post our sales of the material wonld not have reached snch enormous iiroportions. Our average sale of the Pansy Iron Stove is abont two a day the j - ear round. If was not the best iron stove on the market we won!d not sell that many m six months. Advertising is the tip to the pnhlie the good points iu theartiole sells it jnst as the good qualities of the Fischer Steel Range make it a desirable artiele i for people who wish to economise in the nse of fuel. We boy only what has proven good afler people in the United States or Earope have given it a trial; we profit by their experince if the articles are goood we buy and sell them: if they are poor we steer clear of them. When we advertise an article it is to attract attention to it; the newspaper is the button we push, the salesman does tbo rest. Persistent advertising coupled with the article being a superior one has sold tbousands of the Frans Walcot Emory File. If it had been no better than an ordinary scythe stone we probablv would not have sold twenty. | Wheu a man finds out that his: tab!e kuives raay be keptsh«rp at ail times at an expeaso of fifty cents sud a very little elbow grease he is quite willing to try the expenment Hawalia Hardware Co. 307 Port Street