Hawaii Holomua, Volume III, Number 168, 20 July 1894 — Hawaiian Hardware Comp’y. [ARTICLE]

Hawaiian Hardware Comp’y.

1 The Advertiser wuo catches a persons eye usually wins a customer. Many different style« of advertising have been adopted aud witb more orless success, by the believers in the use of printers ink. The manufacturers of Pears Soap,for instance, occasion ally buy paintings that have been on exhibition in the Pari’s Salon and bave lithographs made from them for the purpose of bringing tbeir product before ihe people. In additiou to sucb I side issues, Pear'spends hundreds ; thonsands of dollars annually j 1 among the newspapers and mag- | azines. Some years ago the Agents of certain article on sale in New York made a hit in advertising by having on Broadway during business hours two fatluessly dressed Negroeswearingvery highcollars, on the backs of whieh was printed “Use Smiths Pills.” The ide<» was novel und the pnblic caught on. Rising Sun Stove Polish has been kept before the puhlie for years through persistent, and sometimes expensive advertising. Twenty odd years ago the manufacturers of this polish startod balf a dozen men acrosstbe oruimeutto paiut signs on rocks and fences. The Aermotor Co., of Chicago have increased its sales more than five hundred per cent in two years bv the use of printers ink. We beheve we have been instrumental in increasing the sales of the Aemotor by keepingeverlastingly at it in Hawaii. We do not wish to say that advertising will sell auy manufactnred article; there is no use spending money in advertising •‘eheap and nasty” goods because the people will not be boodwinke#. lf Haviland Ohina was not the superior article it is, all our advertising of it wonld nok have sold the thousands of pieces tbat we have. We simply eall ihe attention of tbe people to it and its superior quality is apparent to tbe customer directly a pieee of it is examined. Printers ink has helped the sale of the James Locked Fence but it would not have dones so if it had heen as flimsy as the or dinay wire fence. First; the economy tbere is in boilding it recommends it to the plantation manager and then its durability clinches tbe the sale. If the stays and washers cost as mueh as an ordinary redwood post our sales of tbe material would not bave reached sucb enormous proportions. Our average sale of the Pansy Iron Stove is about two a day the year round. If was not the best iron stove on the market we would not sell tbat many m six months. Advertising is the tip to tho pahlie the good points io thearticle sells it just as the good Sualities of the Fischer Steel ange make it a desirable article for people who wish to economise in the nse of fnel. We bny only what has proven good after people in the United States or Enrope have given it a trial; we profit by their experinc« if the articles are goood we bny and sell tbem; if they are pooi we steer clear of ihem. When we advertise an article it is to attract attention to it; tbe newspaper >« the bniion wa poeb. tbe salesman does the rest. Persistent advertising coupled - with tbe aiiiele beiog a snperior one has sold tboasands of tbe Frank Walooi £mory File. If it had b©en no better than an or ' dinary scytke stone we probably woold not have sold twenty. When a man finds out that hia table knives may be kept sharp at ' aii iimea at an expense of bftv eents and a veiy Iittle elhow grease ha is qnite willing to try , the expenment , ' Tte BmiU Eartnre a.' ■ 807 Fort Stzeel - * I